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Whether you’re hiring a product photographer or putting together corporate headshots for your website, a promotional photoshoot can do wonders for your business. Not only does it make your brand look more professional but also showcases your employees, office, and products to a broader audience to boost awareness and increase interest. Before the photoshoot, you must prepare your office to ensure everything goes smoothly.
You want your photos to showcase the best of you, which begins with your office. The state of your workplace reflects how you run your company, so it needs to be tidy. Before the photoshoot, encourage everyone to keep their workspace clean and fix any problems you identify around the office. You can also book a pressure washing service to make the outside of your office look more presentable if you want some exterior shots. This is essential for commercial real estate photography.
Since your promotional videos are designed to promote your brand, you must ensure that the decor and design of the shoot reflect your brand and its values. When arranging with the photographer, you should consult about the vibe you want to cultivate. Are you trying to launch a rebrand? Do you want to showcase your business as innovative and modern? Are you leaning into your family-friendly reputation? Whatever you’re trying to achieve, the decor must reflect this because it is always better to show rather than tell.
Looking the part is vital for any professional. These photos will be included on marketing information and your website, so you want assurances they will look as good as possible. Although you may have a casual dress code, it is worth outlining a more formal (at least business-casual) approach on the day. While this might seem like you’re not reflecting your business as it is, many consumers and clients still expect a professional aura, so moderately professional attire will be enough.
It is also worth outlining internal guidelines for your employees so they know what is expected of them on the day. You may not require all employees to participate in the shoot, but those who do should be briefed on what will happen and what they need to do. This saves plenty of time and confusion on the day, which allows everything to go smoothly. It also helps you plan for any unexpected issues, such as absences. It may be worth looking at our professional corporate headshot preparation checklist as well.
You don’t want to spend all day anticipating the photoshoot, so organizing a specific time helps everyone get on with their work and prevents presenteeism. This approach reduces workplace disruption by giving everyone something to do in the meantime and allows those not participating to carry on with their work. If possible, arrange the shoot in the morning or last thing unless you need to capture the light at a specific time.
Whether you’re showing off your office space, employees, or a new product, you need to make them feel like a big deal. A professional photographer can make this happen and ensure you get the best photos to promote your brand to customers and access your industry.
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